Privacy Policy for Lensia and Forge (by The Logic Behind)

1. Introduction

TLBApps, operated by MB The Logic Behind (“we”, “our”, “us”), respects your privacy and is committed to protecting the personal information of merchants who install and use our Shopify apps — Lensia and Forge (collectively, the “Apps” or “Services”).

This Privacy Policy explains what information we collect, how we use it, and what rights you have under applicable privacy laws, including the General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA/CPRA), and other relevant data protection regulations.

By installing or using Lensia or Forge, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect only the data necessary to provide and improve our Services:

We collect limited information necessary to operate and improve our Apps. This includes store information (such as your store URL, Shopify domain, and store name) to connect and configure the App; store owner contact details (such as your email address and name) to send setup instructions, important notices, and support communications; product information (including product titles, SKUs, variants, inventory, pricing, and images) to enable analytics, automation, reporting, and image generation features; and user-generated content (such as images, text prompts, or other media created using Lensia or Forge) to deliver AI-related functionalities and, as described in this Policy, for our marketing or promotional use.

We do not collect your customers’ personally identifiable information (PII) such as customer names, addresses, phone numbers, or payment details unless absolutely necessary and explicitly approved through Shopify’s Protected Customer Data review process.

3. Legal Basis for Processing (GDPR / UK GDPR)

If you are located in the EU, UK, or EEA, we process your data under one or more of the following legal bases:

Performance of a Contract: To deliver and operate the App you installed.

Legitimate Interest: To improve our Apps, prevent abuse, and provide support.

Legal Obligation: To comply with tax, audit, and record-keeping requirements.

Consent: For optional features or marketing communications (you may withdraw consent at any time).

4. How We Use Your Information

We use cookies and similar technologies to improve your experience and analyze usage:

• Essential Cookies – Required for the Apps to function properly

• Analytics Cookies – Help us understand how merchants use our Apps so we can improve features and performance

• Session Recording Tools – Help us visualize and understand how users interact with the Apps to improve usability and support

We may use analytics platforms such as PostHog and Google Analytics to collect anonymized information about how the Apps are accessed and used.
This may include:

• Pages or screens viewed

• Buttons clicked or features used

• Mouse movements, scrolling, or navigation events

• Approximate geolocation (country/city level)

• Device and browser type

You can opt out of these analytics by contacting us at privacy@thelogicbehind.com.

5. Use of User-Generated Content

By using Lensia or Forge, you acknowledge and agree that:

Any images, copy, prompts, or other content you create, upload, or generate while using the Apps (“User-Generated Content”) may be used by MB The Logic Behind for marketing, promotion, product improvement, or other commercial purposes, including public display (e.g., on websites, social media, or advertising materials).

We may modify, reproduce, and publicly share such content in connection with promoting our Services.

You retain ownership of your original content, but you grant us a non-exclusive, worldwide, royalty-free, perpetual, and irrevocable license to use, reproduce, display, and distribute such content for the purposes stated above.

We will never use any content that contains personally identifiable or sensitive data (e.g., faces, customer information, or private materials) without your explicit written consent.

If you wish to opt out of our use of your generated content for marketing, you may contact us at privacy@thelogicbehind.com, and we will cease using your materials going forward.

6. Sharing & Disclosure

We may share your data only in these limited circumstances:

Service Providers: With trusted partners that provide hosting, AI model processing, email delivery, analytics, or other operational services. They are contractually bound to protect your data.

Legal Compliance: If required by law, subpoena, or legal process.

Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided where legally required.

With Your Consent: When you authorize us to share data for specific purposes.

7. Data Retention

We retain your store and product information only as long as necessary to provide the Service or as required by law.
When you uninstall the App or request deletion, we delete or anonymize your data within 30 days, except where retention is legally required (e.g., for audits).

8. Data Security

We follow industry best practices to protect your data, including:

Encryption of data in transit (HTTPS/TLS)

Access controls and authentication for internal systems

Regular security reviews and monitoring

However, no system is 100% secure, and we cannot guarantee absolute security.

9. Your Rights

Depending on your location, you may have the following rights:

Access & Portability – Request a copy of the data we hold about you

Rectification – Request correction of inaccurate or incomplete data

Erasure ("Right to be Forgotten") – Request deletion of your data

Restriction of Processing – Ask us to limit data usage

Objection – Object to certain data processing, including marketing

Data Portability (GDPR) – Request to receive your data in a portable format

To exercise any of these rights, contact us at privacy@tlbapps.com

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We will verify your identity before processing your request and respond within the time required by law (typically 30 days).

10. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under CCPA/CPRA:

Right to Know what data we collect and how we use it

Right to Request Deletion of your personal data

Right to Opt-Out of sale/sharing of personal information (we do not sell data)

Right to Non-Discrimination for exercising your privacy rights

You may exercise these rights by contacting us at privacy@tlbapps.com
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11. International Data Transfers

If you access our Apps from outside Lithuania or the EU, your data may be transferred to servers located in other countries (e.g., the United States or EU).
Where required, we use safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission to ensure adequate protection of your data.

12. Children’s Privacy

Our Apps are not directed to individuals under 18. We do not knowingly collect data from children.
If you believe we have done so, contact us and we will delete the data promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be communicated via email or in-app notice.
The “Last Updated” date at the top will always reflect the latest version.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

The Logic Behind – Privacy Team
Company Name: MB The Logic Behind
📧 Email: privacy@thelogicbehimd.com

🏢 Address: Nemuno krant. 26-30, Kaunas, Lithuania
🌐 Website: https://thelogicbehind.com