1. Introduction

TLBApps, operated by MB The Logic Behind (“we”, “our”, “us”) respects your privacy and is committed to protecting the personal information of merchants who install and use our Shopify apps (“App” or “Service”).
This Privacy Policy explains what information we collect, how we use it, and what rights you have under applicable privacy laws, including the General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA/CPRA), and other relevant data protection regulations.

By installing or using our App, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect only the data necessary to provide and improve our Service:

We do not collect your customers’ personally identifiable information (PII) such as customer names, addresses, phone numbers, or payment details unless absolutely necessary and explicitly approved through Shopify’s Protected Customer Data review process.

3. Legal Basis for Processing (GDPR / UK GDPR)

If you are located in the EU, UK, or EEA, we process your data under one or more of the following legal bases:

• Performance of a Contract: To deliver and operate the App you installed.

• Legitimate Interest: To improve our App, prevent abuse, and provide support.

• Legal Obligation: To comply with tax, audit, and record-keeping requirements.

• Consent: For optional features or marketing communications (you may withdraw consent at any time).

4. How We Use Your Information

We use the collected data to:

• Provide and operate the App for your store

• Authenticate and secure your account

• Send you important notices (service updates, security alerts)

• Offer technical support and troubleshooting

• Analyze and improve our Service

• Comply with legal and regulatory obligations

We use cookies and similar technologies to improve your experience and analyze usage:

• Essential Cookies – Required for the App to function properly

• Analytics Cookies – Help us understand how merchants use our App so we can improve features and performance

We may use Google Analytics or similar tools to collect anonymized information about how the App is accessed and used.
This may include:

• Pages or screens viewed

• App features used

• Approximate geolocation (country/city level)

• Device and browser type

Google Analytics may set cookies on your browser or read existing cookies. You can opt out of Google Analytics tracking by using Google’s Opt-out Add-on.

Where required by law (e.g., GDPR), we will request your consent for analytics cookies before enabling them.

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

5. Sharing & Disclosure

We may share your data only in these limited circumstances:

• Service Providers: With trusted partners that provide hosting, data processing, email delivery, analytics, or other operational services. They are contractually bound to protect your data.

• Legal Compliance: If required by law, subpoena, or legal process.

• Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided where legally required.

• With Your Consent: When you authorize us to share data for specific purposes.

6. Data Retention

We retain your store and product information only as long as necessary to provide the Service or as required by law. When you uninstall the App or request deletion, we delete or anonymize your data within 30 days, except where retention is legally required (e.g., for audits).

7. Data Security

We follow industry best practices to protect your data, including:

• Encryption of data in transit (HTTPS/TLS)

• Access controls and authentication for internal systems

• Regular security reviews and monitoring

However, no system is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the following rights:

• Access & Portability – Request a copy of the data we hold about you

• Rectification – Request correction of inaccurate or incomplete data

• Erasure ("Right to be Forgotten") – Request deletion of your data

• Restriction of Processing – Ask us to limit data usage

• Objection – Object to certain data processing, including marketing

• Data Portability (GDPR) – Request to receive your data in a portable format

To exercise any of these rights, contact us at privacy@tlbapps.com.
We will verify your identity before processing your request and respond within the time required by law (typically 30 days).

9. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under CCPA/CPRA:

• Right to Know what data we collect and how we use it

• Right to Request Deletion of your personal data

• Right to Opt-Out of sale/sharing of personal information (we do not sell data)

• Right to Non-Discrimination for exercising your privacy rights

You may exercise these rights by contacting us at privacy@tlbapps.com.

10. International Data Transfers

If you access our App from outside [your country], your data may be transferred to servers located in other countries (e.g., the United States or EU).
Where required, we use safeguards such as Standard Contractual Clauses (SCCs) approved by the European Commission to ensure adequate protection of your data.

11. Children’s Privacy

Our App is not directed to individuals under 16. We do not knowingly collect data from children. If you believe we have done so, contact us and we will delete the data promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be communicated via email or in-app notice. The “Effective Date” at the top will always reflect the latest version.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

TLBApps – Privacy Team
Company Name: MB The Logic Behind
📧 Email: privacy@tlbapps.com
🏢 Address: Nemuno krant. 26-30, Kaunas, Lithuania
🌐 Website: https://tlbapps.com